MBA Management and corporate strategy

«Ms Management and Corporate Strategy (BAC+5): this training leads to the title of level 7 Manager of Operational Units, certification registered with the RNCP by decree of 7 July 2017, published in the Official Journal of 19 July 2017, delivered by the Association pour le Collège de Paris – Institut Supérieur de l’Entreprise.»


The Business Unit Manager collaborates on the broad strategic guidelines and steers the implementation of projects in the commercial and marketing, human and financial dimensions. He acts as a linchpin between strategic development and operational management, optimising the management of resources and maintaining the development of the unit. He communicates with all of the company’s departments and establishes an information system.

Programme

4TH YEAR


SU 1 STRATEGIC MANAGEMENT

  • Corporate policy and strategy
  • Management Philosophy
  • Project management

SU 2 MANAGEMENT

  • Accounting
  • Financial analysis
  • Project Budget Management
  • Audit and management control – level 1

SU 3 SPECIALIZATION

  • Marketing Campaign
  • Innovation Marketing
  • Negotiation and Business Development
  • Sales Action Management

SU 4 TRANSVERSAL DEVELOPMENT

  • Corporate communication
  • Business law
  • International Trade Techniques
  • Purchasing management
  • Supply chain management
  • Digital and social media

SU 5 INTERNATIONAL TRADE

  • International Negociation
  • Logistics
  • Management of International Trade Operations
  • Geopolitics
  • Intercultural management

SU 6 PROFESSIONAL DEVELOPMENT

  • Specialised English
  • Business Project: Creation of a Website
  • Professional Development Tools
  • Activity Report (as part of the company internship)

5TH YEAR


SU 1 MANAGEMENT

  • Project Portfolio Management
  • Management of a Team
  • Quality Management
  • Crisis Communication
  • Geopolitics for Managers

SU 2 MANAGEMENT TECHNIQUE

  • Financial Management
  • Production Management
  • Business plan

SU 3 SPECIALIZATION PATHWAY

  • Marketing Communication
  • Management Oversight and Control
  • Business Management and Strategy

SU 4 TRANSVERSAL DEVELOPMENT

  • Data Analysis and Data Mining
  • Organisation of Information Systems
  • Executive’s Civil and Criminal Liability
  • Legal Risks of the Company

SU 5 INTERNATIONAL TRADE

  • International Negociation
  • Logistics
  • Management of International Trade Operations
  • Geopolitics
  • Intercultural management

SU 7 PROFESSIONAL DEVELOPMENT

  • LV1: Specific French
  • Business Game
  • Professional Development Tools
  • Dissertation (throughout the course
Modalité d'admission

Durée : 2 ans
Admission : Test d’admission supplémentaire en anglais ou présentation du TOEIC ou de l’IELTS.

Rythme

Formation en initial
Stages (conseillé à l’étranger) :

    • 4 mois chaque année

Alternance possible : 3 jours tous les 15 jours

Débouchés
  • Brand Manager
  • Strategic Manager
  • Product Manager
  • Commercial Director
  • Business Engineer
Tarif

Consultez nos tarifs sur la page dédiée.

Cette formation est accessible sur le campus de Montpellier (Pérols).