BBA Marketing and Management

«This program leads to the title of Level 6 Operational Manager in Business Management, a certification registered in the RNCP (French National Register of Professional Certifications) by order of 23 February 2017, published in the Official Journal of 3 March 2017, delivered by Ascencia Business School – Collège de Paris.»


The Business Unit Manager is generally responsible for marketing policy, budget management and oversight. He structures his activities within the framework of the general policy of the company. He communicates with all of the company’s departments and establishes an information system.

Programme

COMMON CORE : 1st  & 2nd  YEAR

OVERALL CORPORATE CULTURE

  • Humanities
  • Business English
  • Economic Concepts
  • Straight – Short Moot
  • Business Management
  • Management and Marketing

BUSINESS SKILLS

  • Human Resources Administration
  • Business Management
  • Marketing & Communication
  • Negotiation skills
  • Management
  • Computer and collaborative tools
  • Administrative method
  • Commercial and customer management

PROFESSIONAL DEVELOPMENT

  • Initiation to coding
  • Company project
  • Personal branding
  • Tools for professional efficiency
  • Business development project

3rd  YEAR

SU 1 MANAGEMENT

  • Corporate policy and strategy
  • Management Philosophy

SU 2 MANAGEMENT AND QUANTITATIVE TOOLS

  • Accounting – Financial analysis
  • Marketing and Trade Strategy
  • Desktop tools

SU 3 MARKETING

  • Management styles
  • Persuasive marketing
  • Webmarketing / Social Media
  • Marketing Benchmark
  • Change management
  • Intergenerational management
  • Trade marketing
  • Marketing of senior citizens
  • Industrial marketing
  • Luxury marketing
  • Sensory marketing
  • Self-knowledge and entrepreneurship

SU 4 TRANSVERSAL DEVELOPMENT

  • IEM / Operational, direct and strategic marketing
  • Global Communication
  • Business Law
  • Written communication
  • Negotiation
  • Digital and social media

SU 5 INTERNATIONAL TRADE

  • International Negociation
  • International Negociation
  • Logistics
  • Management of International Trade Operations
  • Geopolitics
  • Intercultural management

SU 6 PROFESSIONAL DEVELOPMENT

  • Specialised French
  • Business Project
  • Professional Development Tools
Modalité d'admission

Durée : 3 ans
Niveau d’entrée : Bac
Niveau de sortie : Bac +3

Intégration possible après un Bac+2 en 3ème année (TOEIC ou IELTS exigé).

Rythme

Formation en initial
Stages (conseillé à l’étranger) :

    • 1ère année = 2 mois
    • 2ème année = 3 mois
    • 3ème année = 4 mois

Alternance possible en 3ème année : 3 jours tous les 15 jours

Débouchés
  • Business Development Manager
  • Import-export manager
  • Assistant Project Manager
  • Business Manager
Tarif

Consultez nos tarifs sur la page dédiée.

Cette formation est accessible sur le campus de Montpellier (Pérols).