BBA Marketing and Management

«This program leads to the title of Level 6 Operational Manager in Business Management, a certification registered in the RNCP (French National Register of Professional Certifications) by order of 23 February 2017, published in the Official Journal of 3 March 2017, delivered by Ascencia Business School – Collège de Paris.»


| Training Objectives :

The Sales Development and Steering Manager is presented either as a local and intermediate manager who acts as a pivot between the operational teams and the general or sales management, or as a sales operational responsible for a sector, unit, range or type of clientele, who organises his or her activity in complete autonomy in order to achieve his or her objectives.

He is defined as the person who plays a role:

  • commercial development through the development of the customer portfolio and turnover (either by making his own sales or by supervising his team),
  • steering commercial activity: it analyses figures and translates the strategic orientations of the management into operational commercial decisions within its scope of responsibility.

Programme

COMMON CORE : 1st  & 2nd  YEAR

CROSS-CUTTING SKILLS BLOCK

  • Interpersonal Communication
  • Management of collaborative tools
  • Straight – Short Moot
  • Relationship marketing
  • Business english
  • Strat-up and entrepreneurship
  • Digital Identity
  • Professional Effectiveness Tools
  • Personal branding
  • Sales sustainability project
  • Business Management
  • General corporate culture

BLOCK 1

  • Customer relationship development and negotiation
  • Commercial Law
  • Business english
  • Marketing and external communication
  • Customer Relationship Management
  • Management of collaborative tools
  • Sales sustainability
  • General economy
  • General corporate culture
  • Customer relationship management file

BLOCK 2

  • Administrative organization of the activity
  • Business Management
  • Sales Administration
  • Business management tools
  • Customer risk management
  • Business Law
  • Business english
  • General economy
  • General corporate culture
  • Customer relationship study project

3rd  YEAR

BLOCK 1 - ANALYSE YOUR MARKET AND PARTICIPATE IN THE COMMERCIAL STRATEGY

  • Market research and analysis
  • Philosophy of economics and business
  • Strategic Marketing
  • Commercial relations law
  • Specialization course
  • English – Market analysis
  • Competence report
  • Tools for professional insertion

BLOCK 2 - DEVELOPING A CLIENT PORTFOLIO

  • Specifications for a PAC-M
  • Community management
  • Analysis of customer – commercial data
  • Co management tools: CRM, sales database, Excel, SI
  • Development of the customer portfolio
  • Specialization course
  • English – Customer portfolio
  • Competence report
  • Tools for professional insertion

BLOCK 3 - DRIVING BUSINESS PERFORMANCE

  • Operational Marketing
  • Digital marketing – social media
  • Steering performance and commercial actions
  • Controlling of sales and marketing activities
  • Budgeting for CAP-M
  • Specialization course
  • English – Business development
  • Competence report
  • Professional insertion tools

BLOCK 4 - MANAGING THE SALES TEAM

  • Management of a sales team
  • HR Development
  • Social and labour law
  • Quality management
  • Specialization course
  • English – Team management
  • Competence report
  • Tools for professional insertion
Prérequis pour entrer en formation

Academic level required: 180 ECTS credits or 3 years of university studies

Rythme

Initial training: Internships (recommended abroad) :

  • 1st year = 2 months
  • 2nd year = 3 months
  • 3rd year = 4 months

Possible alternation in 3rd year: 3 days every 15 days

Hours of face-to-face training: 550 hours / year

Débouchés
  • Business Development Manager
  • Import-export manager
  • Assistant Project Manager
  • Business Manager
Tarif

Consult our rates on the dedicated page.

Taux de reussite

Exam pass rate: no previous results

The evaluation modalities are presented at the “Information and Admission Session” meeting.

This training is available on the Montpellier campus (Pérols).

Response time after first request: 48 hours